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Branding guidelines

Interested in showing off your integration with Wysdom? Want to give us a shoutout on your website? Look no further. Wysdom is proud to present an assortment of assets that you can use to advertise the powerhouse behind your digital care. All we ask is that you take the time to read our branding guidelines before you start using our assets.


Wynston

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Do's:

  • Use the provided templates
  • Use black Wynston on white backgrounds and white Wynston on black backgrounds
  • Give the logo clearance equal to 25% of its height on all sides
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    Don'ts:

  • Distort the proportions of the logo
  • Change the colors of the logo
  • Change the weight of the logo
  • Add visual effects to the logo
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    Wordmark

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    Do's:

  • Select the workmark theme that best complements your design
  • Ensure the wordmark is placed in a way that compliments color palette of the wordmark
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    Don'ts:

  • Edit the ratios, typography, or shape of the wordmark
  • Use the wordmark to imply sponsorship or endorsement by Wysdom
  • Rotate, flip, or otherwise transform the look of the wordmark

  • Colors

    We highly recommend using the following color palette to get the most out of our assets. These colors have been specifically chosen to compliment and enhance the look of our assets, as well as provide a consistent color identity for our customers to recognize. All colors are referenced in hexadecimal.

    Primary Colors

    SKY #3B78B2
    OCEAN #6DCEF6

    Secondary Colors

    #E4D6C0

    #99CFA3

    #D3CFE4

    #DEE7ED

    Accent colors

    #69C4B5

    #AA7EB6

    #FEEED2

    #EFB14E

    #B8B8B8

    #80CDC6


    Typography

    Core Sans R 25 Light

    Our primary font, Core Sans R 25, combines tight square letters with rounded edges to create a soft and friendly typeface. For when a heavier font is needed, Core Sans R 35 Regular through Core Sans R 55 Bold have been approved for use.

    Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

    Archer

    Our alternative font, Archer is a beautiful slab serif font that combines Geometrics and Antiques font styles. We recommend using Archer when a more structured font is required. Only Archer Light through Medium is approved for use.

    Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz


    Restrictions

    When using these assets you must follow the visual guidelines outlined above, as well as the following restrictions. Do not use our assets to imply a relationship or endorsement by Wysdom of your company, service, or product. Additionally, do not use any Wysdom assets as part of your own company, service, or product’s name. We also disallow the use of our content in any way that may be misleading to customers, including imitating or pretending to be Wysdom. Always ensure that our assets are smaller than your own company's logo and work marks. Do not alter, transform, recolor, or otherwise modify any of the provided assets. Do not combine the provided assets with any other logos, wordmarks, or assets without Wysdom's written consent.